London Tourist Passes

There is no single best sightseeing pass for every London visit. The choice depends on which paid attractions you actually want to enter, how many you can comfortably fit into a day and whether you need a reservation. We compare the main options below, then show how to check whether a pass saves you money.

London sightseeing passes compared

Prices, included venues and advance-booking rules change. Use the linked official listings for your travel dates, and compare like-for-like ticket types rather than a promotional “up to” saving.

The London Pass

The London Pass is a digital sightseeing pass for a set number of consecutive calendar days. It uses a credit allowance and lists a wide range of attractions. The current catalogue includes the Tower of London, St Paul’s Cathedral, the London Eye and river experiences, but some attractions need a booking. Check the version of the pass and each attraction’s entry rules before purchase.

We would use a day pass for clusters of paid visits with sensible travel time between them. Our detailed London Pass guide explains the terms, while the sample itineraries help you test a realistic route. A Visitor Oyster card is not bundled with the pass; budget separately for transport.

Check current London Pass prices or use the site’s existing booking link below.

Go City London Explorer Pass

The Explorer Pass lets you choose a set number of attractions rather than a set number of sightseeing days. The operator currently offers choices from two to seven attractions and gives you 30 days after the first use to finish them. The live attraction list and reservation requirements matter: some venues ask you to book ahead and show both a reservation and the pass.

This can suit a visit with free museums or rest days between paid sights. If you know the exact attractions you want, compare the Explorer price with those individual admissions instead of assuming that the maximum advertised saving applies to your group.

London Eye multi-attraction tickets

The London Eye operator sells multi-attraction tickets pairing the Eye with venues such as Madame Tussauds, SEA LIFE London, Shrek’s Adventure! and the London Dungeon. Choose the particular venues you intend to visit and check the booking slots and validity of that product. This is different from a Merlin Annual Pass.

If you are visiting with children, look at each attraction’s age guidance and the total time required. Two activities on separate days may be a better fit than trying to use every admission in a single afternoon. See our London with kids ideas for other options.

Older pass names you may see

Older guides sometimes refer to the London City Pass and an iVenture Card. Those listings, attraction lists and old prices are not reliable for a new purchase. If you find a similarly named product, confirm its current seller, validity and included venues before paying.

How we would choose

1. Write down the paid sights you genuinely want to enter, with separate adult and child ticket prices.
2. Check availability, booking rules, travel time and what each pass includes on your dates.
3. Compare the final pass or bundle price with the total for individual tickets. Include free museums and outdoor time in your itinerary without counting them as “savings”.

If you need only two particular venues, check their own combination tickets as well as the passes above.

Alberto & Amy

Hi, we are Alberto and Amy, the London locals behind PlanTrip London. We’ve lived in London since 2010 and have spent every year since exploring the city, from its famous landmarks to the markets, pubs, parks and hidden corners most visitors never find. Over the years we became the go-to trip planners for friends and family visiting London, so we created this site to share the same first-hand, tried-and-tested advice with you. Every itinerary, tip and recommendation here comes from our own experience with our two children, so you can plan a London trip that’s easier, better value and far more memorable.