Out of all the European cities, London probably has the most tourist attractions, landmarks, and places of interest to visit on a city break. With so much to see, there’s little chance of getting bored, but visiting lots of attractions can be expensive, and it can take a lot of time to compare all the different ticket options and availability. Therefore, buying one of London´s tourist passes can be a cost-effective option to help you discover more of the city for less money.
The main benefit of a London tourist pass is that it enables you to visit the best of London’s attractions with one single ticket, tailored for the number of days you will be in the city. There are currently several London sightseeing passes available, so to make your decision easier, we’ve compiled a list of what each one includes, the different ticket types available, their prices and, of course, our recommendations.
London Sightseeing Passes Compared
There are 5 London Tourist Passes for visiting attractions:
Unfortunately, the last two on our list are currently unavailable, but we´ll leave them here in case they become available again. We will now discuss what each Sightseeing Pass includes to help you decide which suits your needs.
Another way to save money when visiting London is to look into Combo Tickets for London Attractions.
London Pass
What is London Pass?
London Pass is the best-known and longest-standing London tourist pass. You can buy the London pass online through a mobile app or have an actual card sent to you by post.
This London attractions pass allows you to visit more than 80 attractions, museums and places of interest in London, and you can save more than £300 on your visit to London (if you visit most of the attractions included).
The best way to make the most of the London Pass is to plan your trip with daily attractions to visit. Look at our article Itineraries for London Pass to give you an idea of how to make the most of your London Pass.
**10% Promo Code**: Use our promo code QVERLONDRES when you buy a 3 or 6-day pass from the official website for a 10% discount.
What Attractions Are Included with London Pass?
For anyone visiting London for the first time or someone that hasn’t been a tourist in London before, the wide range of attractions included in the London Pass is appealing. Some of the most famous attractions included with the London Pass are:
- Tower of London
- St Paul’s Cathedral
- Kensington Palace
- Westminster Abbey
- Shakespeare’s Globe Theatre
- London Zoo
- Churchill War Rooms
- HMS Belfast
- Kew Gardens
- Hampton Court Palace
And many more…
A few famous attractions are not included in the London Pass, so you must buy separate tickets if you wish to visit these. The most famous attractions not included in the London Pass are the London Eye and the Sea Life London Aquarium.
How much is the London Pass?
The London Pass varies in price depending on how many days you’d like to have the pass for, as well as different prices for adult and child tickets.
We are delighted to be able to offer you a discount code for London Pass. Get 10% off the prices below by entering QVERLONDRES when buying a 3 or a 6’day pass online at the official London Pass website.
Prices for the London Pass 2023:
| Number of days | Adult | Adult + Transport | Child (5-15) | Child (5-15) + Transport |
| 1 day | £89 | £104 | £55 | £70.10 |
| 2 days | £115 | £135 | £75 | £95.20 |
| 3 days | £135 | £165 | £89 | £119.30 |
| 4 days | £155 | £250 | £99 | £139.40 |
| 5 days | £169 | £224 | £109 | £164.00 |
| 6 days | £179 | £234 | £115 | £170 |
| 7 days | £185 | £213 | £120 | £202 |
| 10 days | £199 | £254 | £129 | £184 |
If you’re not sure if it will be worth buying the London Pass for your trip, we’ve also put together some suggested sightseeing itineraries to get the most out of your London Pass.
Merlin Attractions Pass: Entry to 5 attractions
What is Merlin Attractions Pass?
This sightseeing pass enables you to visit the 5 Merlin Group attractions in London, and it’s one of our favourite sightseeing passes if you are visiting London with kids.
When you buy this sightseeing pass you will book a day and time to visit the first attraction. At the ticket office of this attraction, they will give you the tickets for the rest of the attractions, and you will have 90 days to visit the rest of the attractions. You will also get an email enabling you to book the rest of the attractions in advance.
What Attractions Are Included in Merlin’s Pass?
- London Eye
- Madame Tussauds
- Sea Life Aquarium London
- Shrek’s Adventure
- London Dungeon
How much is the sightseeing pass Merlin’s Pass?
The prices for the Merlin Attractions Sightseeing passes are:
| Adult | £90 |
| Child (4-15) | £81 |
Go City London Explorer Pass
What is Go City Explorer Pass?
At first glance, the Go City London Explorer Pass looks the same as the London Pass. However, this London sightseeing pass does work differently and, in our opinion, it can offer more flexibility and better value than the London Pass, so it’s one of our favourite London Tourist Passes to be honest.
With the London Explorer Pass, you get to choose which attractions you’d like to visit out of a total of 20. It offers the option to buy a package of 3, 5 or 7 attractions, giving you more flexibility to tailor the pass to your own needs. The pass is valid for 30 days from first use, and it will save you over 40% if you compare its price to buying tickets to enter all the attractions separately.
Our recommendation is that if you’re going to be in London for a couple of days, buy the pass with 3 attractions, or if you’re going to be in London for 4 or 5 days, then buy the 5 or 7 attractions. That way you can take your time to enjoy each one rather than running from one attraction to the next.
You can buy the London Explorer Pass online to print out at home or download their app after buying the Pass online and use an online version.
What Attractions Are Included in the Go City London Explorer Pass?
The Go City London Explorer Pass includes the following attractions:
- London Eye
- St Paul’s Cathedral
- Sea Life London Aquarium
- Westminster Abbey
- Madame Tussauds wax museum
- Tower Bridge Exhibition
- 1-Day London hop-on hop-off bus tour
- The London Dungeon
- Churchill War Rooms
- HMS Belfast
- Shrek’s Adventure
- Royal Albert Hall
- Hampton Court Palace
- Kew Gardens
- London Eye hop-on hop-off river cruise
- Shakespeare’s Globe Exhibition and Theatre Tour
- Royal Observatory Greenwich
- Cutty Sark
- Wembley Stadium tour
- Chelsea FC stadium tour
- Meal at Planet Hollywood restaurant
How much is the Go City London Explorer Pass?
The price of the Go City London Explorer Pass varies depending on the number of attractions you would like to visit, and if the ticket is for an adult or a child aged 5 to 15. These are the prices for the Go City London Explorer Pass:
| Number of attractions | Adult | Child (5-15) |
| 2 attractions | £49 | £35 |
| 3 attractions | £62 | £44 |
| 4 attractions | £76 | £49 |
| 5 attractions | £94 | £62 |
| 6 attractions | £112 | £76 |
| 7 attractions | £125 | £85 |
Less known as one of London’s tourist passes, the London City Pass is also a good option if you want to visit several attractions. It is valid for 7 days from the date you specify, and the attractions that you can visit are very similar to those included with the London Pass. You can have the attractions pass sent to your home address or a London pick-up location (if you do not include the Oyster Card option). However, you can’t use it on your mobile phone.
If can take up to 14 days to receive the London City Pass after ordering it so our advice is if you can’t order this attraction pass well in advance, you’re better off picking one of the other 2 London attraction passes above.
Attractions Included with London City Pass
There are 3 different levels of London City Pass to choose from – Starter, Classic and Best.
The different London City Pass options include these attractions:
STARTER
- Shorter line for St. Paul’s Cathedral
- Madame Tussaud’s
- Either: skip-the-line entrance to the Tower of London or Kensington Palace
- Thames panorama boat tour with live or audio commentary
- Wimbledon Lawn Tennis Museum
- Harry Potter or James Bond-themed tours with Brit Movie Tours
- Shrek’s Adventure
- Kew Royal Botanic Gardens
- Discounts on restaurants, hop-on hop-off bus tours, city tours, shopping and more
- City and transport map
- Travel brochures with practical insider tips and information about public transportation and sights
- Exclusive access to Kensington Palace’s exhibition “Diana: Her Fashion Story”
CLASSIC
- Shorter line for St. Paul’s Cathedral
- The View from the Shard, viewing platform of London’s tallest building
- Madame Tussaud’s (priority queuing) or the London Eye
- Either: skip-the-line entrance to the Tower of London or Kensington Palace
- Thames panorama boat tour with live or audio commentary
- Wimbledon Lawn Tennis Museum
- Harry Potter or James Bond-themed tours with Brit Movie Tours
- Shrek’s Adventure
- Kew Royal Botanic Gardens
- Discounts on restaurants, hop-on hop-off bus tours, city tours, shopping and more
- City and transport map
- Travel brochures with practical insider tips and information about public transport and sights
- Exclusive access to Kensington Palace’s exhibition “Diana: Her Fashion Story”
BEST
- Shorter line for St. Paul’s Cathedral
- The View from the Shard, viewing platform of London’s tallest building
- Madame Tussaud’s
- London Eye
- Skip-the-line entrance to the Tower of London
- Skip-the-line entrance to Kensington Palace
- Thames panorama boat tour with live or audio commentary
- Wimbledon Lawn Tennis Museum
- Harry Potter or James Bond-themed tours with Brit Movie Tours
- Shrek’s Adventure
- Kew Royal Botanic Gardens
- City and transport map
- Travel brochures with practical insider tips and information about public transportation and sights
- Exclusive access to Kensington Palace’s exhibition “Diana: Her Fashion Story”
London City Pass Prices
| Type of Pass | Adult | Child (5-15) |
| Starter | £87.90 | £49.90 |
| Classic | £112.90 | £69.90 |
| Best | £142.90 | £89.90 |
When you buy a London City Pass you also have the option to buy a London Oyster Card at the same time, with the amount of pay as go credit that you choose, but if you choose to have an Oyster Card too don´t forget that you´ll need to have everything posted to you before you travel.
With the London iVenture Card you get to choose which attractions you’d like to visit out of a total of 25 attractions. It offers the option to buy a package of 3, 5, 7 or 10 attractions, giving you more flexibility to tailor the pass to your own needs. The pass is valid for 30 days from first use.
With one of these London tourist passes you can save up to 50% compared to paying the entrances of each attraction separately.
Attractions Included with iVenture Card
Having reviewed the attractions included in the iVenture Card, it seems that the attractions included in this tourist pass are similar to those included with London Explorer Pass, although iVenture also offers some additional discounts in several restaurants and cafeterias like Bubba Gump, Caffe Concerto and Hard Rock Café.
- St Paul´s Cathedral
- Madame Tussauds
- Tower of London
- Thames river cruise
- Kensington Palace
- Westminster Abbey
- The View from the Shard
- Shrek’s Adventure
- Kew Gardens
- London Eye
- Sightseeing Bus Tour
- HMS Belfast
- Tower Bridge Exhibition
- Jack the Ripper Museum
- Arsenal Stadium
- London Bridge and Tombs experience
- London Zoo
- Offers available at: Hard Rock Café, Bubba Gump Shrimp
- Night sightseeing tour
iVenture Card Prices
| Number of attractions | Adult | Child (4-15 years old) |
| 3 attractions | £69 | £59 |
| 5 attractions | £99 | £89 |
| 7 attractions | £129 | £114 |
| 10 attractions | £169 | £149 |
We hope this article has helped you make the big decision regarding London Tourist Passes, but if you have any questions or would like some more advice regarding London Tourist Passes or anything related to your trip to London, pop the question in the comments below. We will reply as soon as we can!