Out of all the cities in Europe, London probably has the most tourist attractions, landmarks, and places of interest to visit on a city break. With so much to see, there’s little chance of getting bored, but visiting lots of attractions can be expensive, and it can take a lot of time to compare all the different ticket options and availability. Therefore, we always recommend buying one of London tourist passes, a cost-effective option which will help you to discover more of the city for less money.
The main benefit of a London tourist pass is that it enables you to visit the best of London’s attractions with one single ticket, tailored for the number of days that you’re going to be in the city. There are currently several different London sightseeing passes available, so to make your decision easier, we’ve put together a list of what each one includes, the different ticket types available, their prices and of course, our recommendations.
London Tourist Passes Compared
There are 5 London Tourist Passes that are available for visiting attractions:
We will compare the London Tourist Passes below to help you decide which one is most suited to your needs.
1. London Pass
What is London Pass?
London Pass is the best-known and longest-standing London tourist pass. You can buy the London pass online to use through a mobile app, or you can have an actual card sent to you by post.
This London attractions pass gives you the option to visit more than 80 attractions, museums and places of interest in London, and you can save more than £300 on your visit to London (if you visit the majority of the attractions included).
The best way to make the most of the London is to plan your trip with daily attractions to visit. Take a look at our article Itineraries for London Pass to make the most of your London Pass.
**10% Promo Code**: Use our promo code QVERLONDRES when you buy a 3 or 6 day pass from their official website to get a 10% discount
Attractions Included with London Pass
For anyone visiting London for the first time or someone that hasn’t been a tourist in London before, the wide range of attractions included in London Pass is really appealing. Some of the most-famous attractions included with London Pass are:
- Tower of London
- St Paul’s Cathedral
- Kensington Palace
- Westminster Abbey
- Shakespeare’s Globe Theatre
- London Zoo
- Churchill War Rooms
- HMS Belfast
- Kew Gardens
- Hampton Court Palace
And many more…
There are a couple of famous attractions not included with London Pass so if you wish to visit these, you will need to buy a separate ticket which you can do online in advance, through the links below.
- Coca Cola London Eye
- Sea Life London Aquarium
London Pass Prices
The London Pass varies in price depending on how many days you’d like to have the pass for, as well as different prices for adult and child tickets.
We are delighted to be able to offer you a discount code for London Pass. Get 10% off the prices below by entering QVERLONDRES when booking online at the official London Pass website.
| Number of Days | Adult | Adult + Transport | Child (5-15 years old) | Child (5-15 years old) + Transport |
| 1 day | £75 | £90 | £55 | £64.30 |
| 2 days | £99 | £119 | £75 | £93.60 |
| 3 days | £125 | £155 | £89 | £116.90 |
| 6 days | £169 | £224 | £125 | £157.10 |
| 10 days | £199 | £254 | £194 | £204 |
If you’re not sure if it’s going to be worth buying the London Pass for your trip, we’ve also put together some suggested sightseeing itineraries to get the most out of London Pass.
2. Merlin’s Magical London
Merlin´s Magical London is one of London’s tourist passes that you need to consider when visiting London. This tourist pass will
allow you to visit 5 of the main attractions in London, and it’s one of the favourites if you are visiting London with kids.
Once you have bought the Merlin´s Magical London tourist pass, you will need to go to the ticket office at Shrek´s Adventure in London, which is located next to the London Eye, to get the vouchers for all the attractions. These vouchers are valid for 90 days, so you can visit every attraction at your own pace.
Atractions included:
• London Eye
• Madame Tussauds
• Sea Life Aquarium London
• Shrek’s Adventure
• London Dungeon
Merlin´s Magical London Prices:
| Adult | £55 |
| Child (4-15) | £45 |
3. London Explorer Pass
At first glance, the London Explorer Pass (previously known as Go London Card) looks the same as the London Pass. However, this London sightseeing pass does work differently and, in our opinion, it can offer more flexibility and better value than the London Pass, so it’s one of our favourite London Tourist Passes to be honest.
With the London Explorer Pass, you get to choose which attractions you’d like to visit out of a total of 20. It offers the option to buy a package of 3, 5 or 7 attractions, giving you more flexibility to tailor the pass to your own needs. The pass is valid for 30 days from first use, and it will save you over 40% if you compare its price to buying tickets to enter all the attractions separately.
Our recommendation is that if you’re going to be in London for a couple of days, buy the pass with 3 attractions, or if you’re going to be in London for 4 or 5 days, then buy the 5 or 7 attractions. That way you can take your time to enjoy each one rather than running from one attraction to the next.
You can buy the London Explorer Pass online to print out at home or download their app after buying the Pass online and use an online version.
List of Attractions Included with London Explorer Pass:
- Coca Cola London Eye
- St Paul’s Cathedral
- Sea Life London Aquarium
- Westminster Abbey
- Madame Tussauds wax museum
- Tower Bridge Exhibition
- 1-Day London hop-on hop-off bus tour
- The London Dungeon
- Churchill War Rooms
- HMS Belfast
- Shrek’s Adventure
- Royal Albert Hall
- Hampton Court Palace
- Kew Gardens
- London Eye hop-on hop-off river cruise
- Shakespeare’s Globe Exhibition and Theatre Tour
- Royal Observatory Greenwich
- Cutty Sark
- Wembley Stadium tour
- Chelsea FC stadium tour
- Meal at Planet Hollywood restaurant
London Explorer Pass Prices
| Number of attractions | Adult | Child (3-15 years old) |
| 3 attractions | £59 | £49 |
| 5 attractions | £89 | £69 |
| 7 attractions | £109 | £89 |
4. London City Pass
Less known as one of London’s tourist passes, the London City Pass is also a good option if you want to visit several attractions. It is valid for 7 days from the date you specify, and the attractions that you can visit are very similar to those included with the London Pass. You can choose to have the attractions pass sent to your home address or a London pick-up location (if you’re not including the Oyster Card option). However, you can’t use it on your mobile phone.
If can take up to 14 days to receive the London City Pass after ordering it so our advice is if you can’t order this attraction pass well in advance, you’re better off picking one of the other 2 London attraction passes above.
Attractions Included with London City Pass
There are 3 different levels of London City Pass to choose from – Starter, Classic and Best.
The different London City Pass options include these attractions:
London City Pass STARTER:
• Shorter line for St. Paul’s Cathedral
• Madame Tussaud’s
• Either: skip-the-line entrance to the Tower of London or Kensington Palace
• Thames panorama boat tour with live or audio commentary
• Wimbledon Lawn Tennis Museum
• Harry Potter or James Bond-themed tours with Brit Movie Tours
• Shrek’s Adventure
• Kew Royal Botanic Gardens
• Discounts on restaurants, hop-on hop-off bus tours, city tours, shopping and more
• City and transport map
• Travel brochures with practical insider tips and information about public transportation and sights
• Exclusive access to Kensington Palace’s exhibition “Diana: Her Fashion Story”
London City Pass CLASSIC:
• Shorter line for St. Paul’s Cathedral
• The View from the Shard, viewing platform of London’s tallest building
• Madame Tussaud’s (priority queuing) or the London Eye
• Either: skip-the-line entrance to the Tower of London or Kensington Palace
• Thames panorama boat tour with live or audio commentary
• Wimbledon Lawn Tennis Museum
• Harry Potter or James Bond-themed tours with Brit Movie Tours
• Shrek’s Adventure
• Kew Royal Botanic Gardens
• Discounts on restaurants, hop-on hop-off bus tours, city tours, shopping and more
• City and transport map
• Travel brochures with practical insider tips and information about public transport and sights
• Exclusive access to Kensington Palace’s exhibition “Diana: Her Fashion Story”
London City Pass BEST:
• Shorter line for St. Paul’s Cathedral
• The View from the Shard, viewing platform of London’s tallest building
• Madame Tussaud’s
• London Eye
• Skip-the-line entrance to the Tower of London
• Skip-the-line entrance to Kensington Palace
• Thames panorama boat tour with live or audio commentary
• Wimbledon Lawn Tennis Museum
• Harry Potter or James Bond-themed tours with Brit Movie Tours
• Shrek’s Adventure
• Kew Royal Botanic Gardens
• City and transport map
• Travel brochures with practical insider tips and information about public transportation and sights
• Exclusive access to Kensington Palace’s exhibition “Diana: Her Fashion Story”
London City Pass Prices
| Type of Pass | Adult | Child (5-15) |
| Starter | £87.90 | £49.90 |
| Classic | £112.90 | £69.90 |
| Best | £142.90 | £89.90 |
When you buy a London City Pass you also have the option to buy a London Oyster Card at the same time, with the amount of pay as go credit that you choose, but if you choose to have an Oyster Card too don´t forget that you´ll need to have everything posted to you before you travel.
5. iVenture Card
With the London iVenture Card you get to choose which attractions you’d like to visit out of a total of 25 attractions. It offers the option to buy a package of 3, 5, 7 or 10 attractions, giving you more flexibility to tailor the pass to your own needs. The pass is valid for 30 days from first use.
With one of these London tourist passes you can save up to 50% compared to paying the entrances of each attraction separately.
Attractions Included with iVenture Card
Having reviewed the attractions included in the iVenture Card, it seems that the attractions included in this tourist pass are similar to those included with London Explorer Pass, although iVenture also offers some additional discounts in several restaurants and cafeterias like Bubba Gump, Caffe Concerto and Hard Rock Café.
• St Paul´s Cathedral
• Madame Tussauds
• Tower of London
• Thames river cruise
• Kensington Palace
• Westminster Abbey
• The View from the Shard
• Shrek’s Adventure
• Kew Gardens
• London Eye
• Sightseeing Bus Tour
• HMS Belfast
• Tower Bridge Exhibition
• Jack the Ripper Museum
• Arsenal Stadium
• London Bridge and Tombs experience
• London Zoo
• Offers available at: Hard Rock Café, Medieval Banquet, Bubba Gump Shrimp, Planet Hollywood…
• Night sightseeing tour
iVenture Card Prices
| Number of attractions | Adult | Child (4-15 years old) |
| 3 attractions | £69 | £59 |
| 5 attractions | £99 | £89 |
| 7 attractions | £129 | £114 |
| 10 attractions | £169 | £149 |
We hope this article has helped you make the big decision in regards to London Tourist Passes, but if you have any questions or would like some more advice regarding London Tourist Passes or anything related to your trip to London just pop the question in the comments below and we will reply as soon as we can!
**All prices checked January 2020
Hello! We moved to London (Yes, the best city in the world) in 2010, and since then we have been discovering everything that this fantastic city has to offer. We regularly plan our friends’ trips to London, so we thought we would create PlanTripLondon.com and share our suggestions with the world for everyone to be able to plan the perfect trip to London!
